NOT-A-SHOP - For their first ever physical retail presence, Everlane commissioned The Principals to design and construct a wood and steel based Pop-Up installation running over 4 days in SoHo to display their first collection of American made, high quality yet affordable shirts, bags and belts. 

Client:  Everlane

Date:  Summer 2012

Location: 65 Prince St, SoHo, NYC

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